PARTYNEXTDOOR Twitch Livestream
Client: Warner Music Group / OVO
Studio: okidoki
Producer, Project Manager
Creating a virtual event in the age of social distancing.
Teaming up with Twitch and Unreal developers, we designed and developed an interactive, digital-first event that engaged fans in completely news ways. In less than 7 days.
Using Unreal Engine as our digital film studio, we designed 11 user-controlled cameras. We put fans in control as we leveraged the chat window to select each new view, live-calling the action from our studios all over the world to deliver a fantastic, social-distancing friendly live event.
Overall, the event attracted 746k unique viewers, 3.6m minutes watched, and 42k chat messages.