HBO / Cinemax: WARRIOR Launch

Agency: Hello Design

Lead Producer

I worked with Hello Design as a lead producer to create a nightclub experience themed to the world of Cinemax's WARRIOR. Guests were welcomed into the world with 15 actors pulling guests into 5 separate story tracks (all leading to unlockable exclusive WARRIOR and DIM MAK swag), a stunt kung fu performance, DJ set by Bella Fiasco of DIM MAK Records and a special guest performance by NIKI of 88rising.

I was in charge of all aspects of the production including actor selection, narrative overview, ROS, customer flow, both photo experiences, music/DJ selection, giveaway design and sourcing, and stunt show implementation and presented weekly updates to client both in person and over the phone.